Andrea Zide

Director, Digital And Omnichannel Strategy at SpringWorks Therapeutics

Andrea Zide has a diverse work experience spanning multiple industries and roles. Andrea is currently serving as the Director of Digital and Omnichannel Strategy at SpringWorks Therapeutics. Prior to this, they worked as an Associate Digital & Multichannel Engagement Director at the same company. Before joining SpringWorks Therapeutics, Andrea held various positions at iProspect, including Group Account Director, Senior Account Director, Account Director, Associate Account Director, and Account Supervisor. Andrea specialized in Pharma and healthcare marketing, managing patient and professional campaigns across different product categories. Andrea also worked as a Content Marketing Strategist at Brafton Inc., where they managed client relationships, developed SEO strategies, and provided monthly reporting. Andrea started their career at American Program Bureau as an Agent and later worked at TechTarget as a Marketing Associate. Throughout their career, Andrea has demonstrated expertise in digital and multichannel strategy, account management, SEO, and client relationship management.

Andrea Zide received a BBA degree in Marketing from the Isenberg School of Management at UMass Amherst, where they studied from 2004 to 2008. Additionally, Andrea has obtained several certifications, including the Conductor Searchlight MVP Certification and the BrightEdge Certification in 2015. Andrea also obtained the Google Adwords Fundamentals Exam certification in January 2015. In 2014, Andrea earned the Conductor Searchlight All-Star Certification and the Bing Ads Accredited Professional certification. Andrea also achieved the Google Analytics Individual Qualification (IQ) certification in 2013.

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