Guillermo Broto Arias

Guillermo Broto Arias is an experienced MarTech Manager currently with SPRINTER, focusing on innovation and customer experience through advanced technologies in the MarTech sector. Previous roles include Business Solutions Manager at ISRG and Head of Ecommerce & Digital Marketing Manager at COLORBABY, where responsibilities encompassed comprehensive digital marketing strategies and project management. Guillermo has also served as Head of Ecommerce & Digital Marketing for Intex Recreation Corp. in Spain and Portugal, and as Business Development Director for PRAN-RFL Group in Dubai. Notable educational credentials include ongoing studies in Marketing Intelligence & Consumer Insights at Esade and a degree in Multimedia Engineering from UDIT University.