MP

Melise Panetta

VP of Marketing and Sales at Sproutly Cannabis

Prior to joining Sproutly, Melise worked at General Mills, PepsiCo and most recently SC Johnson where she held an executive position as the Head of Marketing | Customer Marketing for Canada, as well as Director of Sales (200+ customers across all classes of trade). She has a forward thinking mentality and has blazed new trails. Her innovative thinking has resulted in new ways to break down consumer and customer barriers. Whether it be relaunching Tostitos in Canada, managing 100+ SKUs in an innovation pipeline for PepsiCo or elevating SC Johnson’s relationship with key retail customers, Melise is known for employing unique strategies to deliver results. Melise earned her Honors Bachelor of Science degree from the University of Western Ontario and her Masters of Business Administration degree from York University. Among her numerous business awards and recognitions, Melise has earned a number of Best New Product Awards as well as Strategy Magazine’s Shopper Innovation award.

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Timeline

  • VP of Marketing and Sales

    Current role

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