David Carlson

David Carlson is a seasoned professional with extensive experience in sales, business development, and sports marketing. Currently serving as a Senior Enterprise Account Executive at Sprout Social, Inc. since July 2021, Carlson previously held various roles at IBM from August 2016 to June 2021, focusing on delivering AI and analytics solutions to the financial services sector. Carlson's early career includes significant contributions to the Michigan Sport Business Conference, the Big Ten Network, and other organizations, combining a passion for sports with expertise in market research and digital production. Carlson holds dual Bachelor's degrees in Business Administration and Sport Management from the University of Michigan, where notable achievements include promoting industry initiatives and enhancing organizational brand presence.