Kate Cassaday

Kate Cassaday has a strong background in marketing and editorial roles across various companies. Currently serving as Fractional Executive Vice President of Marketing at SQAIRZ, she works closely with the CEO and marketing team to develop and execute brand strategies. With previous experience as Vice President of Strategy and Voice at REUNION, Interim CMO at BalmLabs, and Editor at Substack, Kate also has an extensive editorial background from her time at HarperCollins Canada. She holds a Hons. B.A. with High Distinction in English, a Master of Arts in English Language and Literature, and an MBA Essentials in Business Administration and Management.