Katsuki Ishida is a Senior Director of Business Development at SquareTrade, an Allstate company, and has extensive experience in the technology and consumer electronics sectors, having previously worked at Google and Xiaomi. They served as General Manager at Huawei Consumer Business Group, where they achieved the number one market share in the SIM unlocked smartphone market in 2016. With a strong background in direct and partner sales, Katsuki has successfully built business strategies and managed key partnerships across multiple organizations. Their expertise includes launching new products and executing growth strategies within competitive markets.
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