Yu-Ju Chien

Yu-Ju Chien is a proficient Digital Marketing Data Analyst with extensive experience in driving digital marketing strategies and optimizing conversion rates across various organizations, currently serving at SRAM, LLC since August 2020. Demonstrated expertise in data analysis, web optimization, and campaign execution has resulted in significant improvements in customer engagement metrics and e-commerce performance. Prior roles include positions at Tempronics, The Direct Ascent Group, and PSK Skincare & Makeup, where Yu-Ju successfully launched and managed marketing initiatives, created actionable insights through data visualization, and established effective go-to-market strategies. Yu-Ju holds an MBA from the University of Arizona and a Bachelor’s degree in Business Administration and Marketing from the University of California, Riverside.