Sri Lanka Institute of Marketing
Udara Dharmasena is an accomplished digital marketing professional with extensive experience in both academia and industry. Currently serving as a Visiting Lecturer at the University of Kelaniya since March 2023, Udara specializes in Campaign Planning for Digital Media. As a Founding Member and executive committee member of the Digital Marketing Association of Sri Lanka, significant contributions to the digital marketing community are evident. Udara has held various prominent roles at Roar Global, focusing on client success for Facebook ASP operations. Previous experience includes leadership positions at Neo@Ogilvy, where strategic digital marketing campaigns were developed and managed. In addition to roles at multiple educational institutions, Udara holds an MBA in Marketing from the University of Bedfordshire and a Post Graduate Diploma in Marketing from the Sri Lanka Institute of Marketing.
Sri Lanka Institute of Marketing
Since 1970, SLIM has been promoting marketing excellence and elevating the status of marketing in Sri Lanka. Subsequently incorporated by an Act of Parliament in 1980, SLIM is a member of the Federation of Chamber of Commerce and Industry of Sri Lanka and of ESOMAR, the Federation of Marketing Research Industries. We are also a member of the Asia Marketing Federation, which is affiliated to the World Marketing Association. Vision To lead the nation’s efforts towards economic prosperity. Mission To establish marketing as the driving force, which enhances business and national value. Objectives - To contribute within the area of our professional competence, to the economic growth of the country - To foster the development, growth and wider acceptance of marketing as a key management function - To provide a professional forum for its membership - To advise and assist on the formation, implementation and appraisal of national policies on any matters connected withmarketing, both in Sri Lanka and abroad - To suggest and promote legislative action in the sphere of marketing to serve the best interests of the country - To promote, maintain and uphold professional and ethical principles and standards in the practice of marketing in Sri Lanka