SRW
Austen Overman is a seasoned Senior Strategist at SRW | C.A. Fortune, with a comprehensive background in strategic marketing and social media management. Previously, Austen held various roles at Public Label, including Strategist, where strong emphasis was placed on audience motivations and cultural insights to fuel creative strategies. This role included leading consumer research and social media strategy, as well as spearheading the EDGE program to promote diverse leadership. Prior experience includes working as a Digital Marketing Account Manager at Room 214, where successful campaigns were developed for notable brands such as Bass Pro Shops and Natural Grocers. Austen earned a Bachelor of Science in Business Administration with a focus on Marketing from the University of Colorado Boulder.
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SRW
A sage advisor, a creative force and, with any luck, the most fun meeting you’ll have all week. SRW, named for its founders Charlie Stone, Brian Rolling and Kate Weidner, is an independent, full-service agency with a penchant for growing natural health and wellness brands. Our team of strategists, analysts and creatives, specializes in creating, growing and converting communities. Be it through eye-catching packaging or the social post that stops you in your tracks, we help brands catch fire. Strategic Thinking We are seasoned entrepreneurs with a track record of transforming ideas into real things. We’re not a typical agency or creative house, we’re indispensable business counselors. From day one we’re keen to understand and offer good thinking on your next best business move. Content Creation Labels and packaging, experiential activations, video shoots, endless artful social assets, and print pieces as far as the eye can see. Our talented team does it all. Paid Media & Distribution We like our clients’ work to be seen, so we make sure it’s tailored to their audience, and targets them directly, with public relations, search and social as introductory touch points. Analytics We find out what works well and make more of it. We find out what doesn’t work, and don’t make that again. The kids call it optimizing, we call it a pretty obvious part of doing your job in the digital environment.