Austen Overman

Austen Overman is a seasoned Senior Strategist at SRW | C.A. Fortune, with a comprehensive background in strategic marketing and social media management. Previously, Austen held various roles at Public Label, including Strategist, where strong emphasis was placed on audience motivations and cultural insights to fuel creative strategies. This role included leading consumer research and social media strategy, as well as spearheading the EDGE program to promote diverse leadership. Prior experience includes working as a Digital Marketing Account Manager at Room 214, where successful campaigns were developed for notable brands such as Bass Pro Shops and Natural Grocers. Austen earned a Bachelor of Science in Business Administration with a focus on Marketing from the University of Colorado Boulder.