Melanie Yang

Melanie Yang is a Data Analyst at SSCG Media Group, working with clients such as Pfizer and Amgen. Prior experience includes a Data Analytics Internship where actionable insights were synthesized into reports for internal stakeholders, as well as a 2023 MAIP Fellowship at 4A's. At Bank of Hawaii, significant enhancements were made to brand value through metric reporting, SEO strategies, and campaign optimizations. Previous marketing internships at Sodexo and Heinrich & Bullard Marketing involved social media strategies and market trend analysis. An educational background includes a Master of Science in Marketing Management and a Bachelor of Business Administration from the University of Hawai‘i - Shidler College of Business.