Joel Frey

Joel Frey, APR, serves as the Principal Advisor for Strategic Marketing at St. Jude Children's Research Hospital - ALSAC since 2017, leading efforts in communications, culture, change management, and operations to enhance the iconic St. Jude brand. Previous roles include Senior Advisor for Creative + Content and Senior Director of Communications, where Frey managed a team of PR professionals to amplify brand awareness for critical fundraising initiatives. Prior experience encompasses a Director position in Strategic Communications & Media Relations at Ericsson, where Frey coordinated messaging across North America and global headquarters, and a decade at Travelocity in various senior PR roles, including leading global media relations. Frey's career began at Vollmer Public Relations and the Memphis Convention and Visitors Bureau, complemented by an M.A. in Integrated Strategic Media from The University of Memphis and a B.S. in Journalism from Middle Tennessee State University.