Roberta Becker

Roberta Becker is an accomplished marketing professional with extensive experience in brand management and consumer insights across renowned companies. Currently serving as Marketing Director at St Marche since October 2018, Roberta oversees P&L, business strategy definition, and a portfolio of digital products focused on CRM and Loyalty. Previous roles include Senior Manager of Consumer Insights at Nestlé Nespresso SA, where Roberta integrated diverse data sources to uncover consumer trends, and Brand Marketing Manager for NESCAFÉ Dolce Gusto, successfully implementing brand strategies and managing product portfolios. Roberta's career also encompasses significant contributions at Nestlé Nespresso SA, Novartis, Instituto Adolfo Lutz, and GE Healthcare, along with strong educational credentials including an MBA in Business Administration from FGV and a Master's in Biochemistry from USP.