StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
We are looking for an experienced leader to join our team as VP, Revenue Marketing (Emerging Verticals). Reporting to the CMO, this will be a new role in StackAdapt’s growing marketing organization to support StackAdapt’s revenue and growth strategy in Enterprise, Channel and New Markets. During this period of rapid growth, we are looking for a leader to be the connective tissue between revenue and marketing and own all 1:1 and 1:few marketing motions. You will be responsible for building, developing, and managing a world-class team of marketers within the organization, helping to inspire them to new heights, and developing their capabilities.
StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.
What you'll be doing
- Build and execute the marketing and growth strategy for enterprise, channel and emerging verticals including ABM and event/field marketing efforts
- Own the relationship between revenue and marketing, supporting a large number of growth initiatives across the business
- This role will be measured by increased revenue within enterprise, channel, and core business with KPI’s including: # new target logos engaged, pipeline growth, win rate, deal acceleration, and marketing and revenue leader feedback
- Build a world-class ABM motion to open doors and drive growth within our most important accounts at scale
- Partner with marketing and revenue leadership to support full funnel efforts with focus on enabling the revenue team with everything they need to win
- Act as a subject matter expert and thought leader in programmatic advertising
- Bring a global mindset and look to for ways to leverage winning go-to-market (GTM) motions in North America to expand growth in APAC and EMEA
- Support event and field marketing strategy and deliver best in class experiences at scale
- Drive brand engagement and awareness within key accounts
- Accelerate opportunities through creative activations, messaging and revenue enablement
What you bring to this role
- Proven marketing leader who has built and scaled world-class functions through creative strategies, great communication, strong partnerships, and engaging culture
- Confident in scaling go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets
- Prior leadership and working experience in ad tech, enterprise marketing, channel marketing and account based marketing will be critical for success in this role
- Domain expertise in building and executing world-class events and experiences that drive quantifiable revenue growth
- At least 10 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance oriented culture