Katja Popanda

Katja Popanda currently serves as the Head of Market Research & Insights for Stada Arzneimittel AG since October 2020. Prior experience includes notable roles at Nestlé, where Katja held positions such as Innovation End to End Lead, focusing on implementing new innovation processes, and Head of Market Intelligence, responsible for guiding the team to provide actionable consumer insights. Noteworthy achievements at Nestlé include co-leading the Future Study “Wie is(s)t Deutschland 2030.” Previous experience also encompasses leadership roles at Procter & Gamble, where Katja contributed to global category management and shopper insights, including serving as Senior Manager for various teams. Katja holds a Diploma in Mathematics, Anglistik, and Economics from Heidelberg University.