Ashley Hofstetter

Ashley Hofstetter is an experienced marketing and merchandising professional with a diverse background spanning various leadership roles in prominent companies. Currently serving as the Director of Category Management for Outdoor Parts & Service at Stanley Black & Decker, Inc., Ashley previously held the position of Director of Merchandising at Renovation Brands, where focus was on eCommerce strategy and digital merchandising for a vast product assortment. At Matco Tools, significant contributions were made as Director of Brand and Promotion Management, driving brand transformation and strategic marketing initiatives for a $534M organization. Prior roles include leadership positions in digital marketing, product marketing, and brand management at notable companies, showing a strong emphasis on innovation, market expansion, and consumer engagement. Ashley holds an MBA and a BS in Advertising and Marketing from Kent State University.