Darren Barber

Darren Barber is an accomplished senior marketing professional with extensive experience in trade marketing and brand management. Currently serving as the Senior Director of Trade Marketing for EMEA-ANZ at Stanley Black & Decker, Inc., Darren focuses on developing a customer-centric delivery model, driving key performance indicators, and ensuring consistent return on investment. Previous roles include Marketing & eCommerce Director and Marketing Director for Northern Europe, where Darren aligned marketing strategies across multiple regions. Earlier in their career, Darren held various marketing and sponsorship positions, contributing significantly to product launches and brand activations that drove substantial business growth. Darren holds a BA HONS in Business Studies and Sports Studies from Solent University.