Kristina Ferrara

Kristina Ferrara has extensive experience in digital customer experience and product management, having served as Director of Digital Customer Experience and Director of eComm Product Management at Staples from November 2017 to February 2022. In these roles, Kristina integrated merchant strategies and prioritized site enhancements to drive business value while leading multiple product pods. Previously, at Mattel, Inc. from July 2008 to July 2014, Kristina functioned as a Senior Event Sales and Marketing Coordinator, focusing on increasing traffic to the American Girl Store through partnership development and event sourcing. Kristina's career began at Macy's, where roles included Sales Manager, Sales Management Intern, and Sales Associate. Academic credentials include an MBA from UMass Boston and a Bachelor of Science in Business Management, Marketing, and International Business from Siena University.