Cullen Poythress

Cullen Poythress has a diverse range of work experience in various roles and industries. Cullen currently serves as the Director of Partnerships at Starch Creative since December 2020. Prior to this, they worked as the Director of Sales at NTWRK from November 2021 to February 2022.

In terms of their previous experience, Cullen has demonstrated expertise in brand marketing and category development as the Senior Brand Communications Manager for adidas Skateboarding in North America from an unspecified date in 2014 until December 2020. Cullen successfully grew the adidas action sports business by 23% and 25% in 2018 and 2019, respectively.

During their time at Highsnobiety as a Freelance Editor from an unspecified date in 2007 until 2016, Cullen focused on video content production, particularly in Los Angeles. Cullen worked with prominent personalities and contributed to various lifestyle and trade titles, including Hypebeast, TransWorld Skateboarding, and ESPN, among others.

At CCS, Cullen served as a Media Specialist from an unspecified date in 2012 to 2013, where they spearheaded the design, branding, and management of an online media hub initiative. Cullen also played a key role in recruiting, training, and leading a team of freelance editors, photographers, and videographers.

Cullen's experience in marketing and public relations can be seen during their tenure as the Marketing Manager at DVS Shoe Company from an unspecified date in 2008 until 2011. Cullen successfully executed campaigns, launched the Copenhagen Pro contest event, and collaborated with the SVP of Marketing to increase profitability and enhance the brand's global profile.

Additionally, Cullen has experience in sales and brand management, particularly in the skateboarding industry. Cullen served as the Skateboard Category Sales Manager at Surf Expo in 2007, where they grew the company's account base and maintained relationships with leading manufacturers. Cullen also contributed to Transworld Business as the Senior Editor for Skateboarding from an unspecified date in 2004 to 2007, where they developed trade editorials around skate, surf, and snow industry news.

Cullen's work experience dates back to 1998 when they worked as a Retail Manager at Stratosphere Skateboards until 2002.

Overall, Cullen Poythress has a strong background in partnerships, sales, brand marketing, category development, video content production, media management, marketing, public relations, sales management, and trade editorial.

Cullen Poythress completed a Bachelor of Arts degree in Liberal Arts and Sciences at the University of the Pacific from 2002 to 2004.