Luca Monica

Luca Monica is an experienced professional in applied analytics and data science, currently serving as Associate Director of Applied Analytics at Starcom since February 2020, after roles as Manager of Advanced Analytics & Insights and Senior Media Analyst. Prior experience includes a tenure at Publicis Media as a Digital Performance Analyst, where responsibilities involved leading performance analysis for FCA Italy's online media campaigns and managing a multi-touch attribution model for various FCA brands. Earlier career stages included positions as an Analyst Consultant at Capgemini, coordinating IT teams and mobile application development, and as a Project Manager Intern at Wiredelta, where project management skills were developed. Luca Monica holds a Master’s degree in Management Engineering from Politecnico di Torino and completed the Applied Data Science Bootcamp at MIT Professional Education.