Scott Wyffels

Scott Wyffels has over 15 years of experience in digital marketing and strategy, currently serving as the Director of Retail Digital Marketing at Starkey Hearing since 2020. Prior to this role, Scott held the position of Vice President of Digital Strategy, Marketing, & Subscriptions at Red Wing Publishing Co from 2017 to 2020, and served as Director of Digital Strategy at Novus Media, Inc between 2014 and 2017. Scott's career includes key roles at Campbell Mithun, where responsibilities ranged from Associate Director of Media Strategy and Interactive to Supervisor of Media Strategy and Interactive, as well as experience as a Senior Digital Media Planner at FRWD Co. Scott also held positions as Senior Digital Connections Planner at Campbell Mithun, Online Research Specialist at Internet Broadcasting, and Media Planner at Campbell Mithun earlier in their career. Scott began professional pursuits as Retail Sales Manager/Account Executive at The Minnesota Daily. Education includes a Master of Arts in Strategic Communication and a Bachelor of Arts in Journalism and Advertising, both from the University of Minnesota.