Annabel Herrick

Annabel Herrick is a seasoned Creative Content Strategist at Starling Bank, leading the development of the editorial platform Noteworthy since its launch in August 2024. Prior experience includes a Senior Copywriter role focusing on Women's Euros sponsorship, sustainability messaging, and brand storytelling. As a freelance professional from May 2017 to October 2021, Annabel produced copy for major brands such as Expedia and Google, along with contributing journalism to notable publications like Condé Nast Traveller and VICE. Additional roles include serving as a Contributing Editor at Glorious Sport, a Freelance Lifestyle Editor at Appear Here, and managing content for travel startup Safara. Annabel's prior experience extends to content management and brand partnerships at Visit California and account management with various clients at A Marr + Associates. Annabel holds a Bachelor of Arts in English Literature and French from The University of Manchester, complemented by studies at Université Paris-Sorbonne.