Anita Waugh

Anita Waugh is a seasoned branding and marketing professional with extensive experience in developing and revitalizing brand strategies across various sectors. Currently serving as the Head of Brand and Brand Consultant at Starship Foundation since February 2024, Anita is focused on crafting a new positioning and messaging framework for the organization. Prior to this role, Anita held the position of Senior Brand & Marketing Manager at Visa, where responsibilities included leading global brand positioning for Visa Commercial Solutions. With a rich background as a Brand & Marketing Communications Consultant and senior roles in global advertising and marketing agencies, Anita has consistently delivered impactful brand strategies, client service, and project management. Anita holds a Bachelor of Social Sciences (Honours) degree in Economics and Demography from The University of Waikato.