Juan José Roca Rey Valdez is the COO/CFO and Co-founder of Preauth, a role held since December 2021, and has served as the CFO and Co-founder of Instacash since January 2020. Additionally, Juan José has been involved with Start-Up Chile as an entrepreneur since March 2021 and authored the serialized novel "LA ESCALA DE COLORES ENTRE EL CIELO Y EL INFIERNO" during a brief tenure as a writer at Peru.21 in 2020. With experience in coaching at Banco Azteca, research at Discussion Partner Collaborative LLC, and investment advising at BBVA Continental, Juan José has built a diverse professional background in finance and business development. Educational qualifications include a master's degree in Marketing and Sales from EAE Business School and several entrepreneurship programs from UTEC and Founder Institute.
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