Genna Elvin is a seasoned professional with extensive experience in leadership and strategic roles across various organizations. As the co-founder and Chief Tada Officer at Tadaweb since September 2011, Genna oversees growth strategy, company culture, investor relations, and business development. Currently serving as President of Startups.lu and Beachhead Advisor for New Zealand Trade and Enterprise, Genna also holds membership positions with the Institute of Directors in New Zealand and the Australian and New Zealand Chamber of Commerce Luxembourg, where involvement as a founding board member focuses on enhancing business relations. Previous roles include mentoring at the Founder Institute and serving on the board of advisors for the Women Economic Forum. Genna's academic qualifications include a Master of Science in Psychology from the University of Liverpool and a double degree in International Relations Law and Psychology from Victoria University of Wellington.