Joe Pettigrew

Chief Commercial Officer, Hotel Asset Management at Starwood Capital Group

Joe Pettigrew has a wealth of experience in the hotel and hospitality industry. Joe has held various senior roles in well-known companies such as Starwood Capital Group, YOTEL, Principal Hotels, and Hotelliant.

At Starwood Capital Group, Joe served as the Chief Commercial Officer for Hotel Asset Management, where they were responsible for driving the overall commercial success of various hotel brands globally. Joe also supported the acquisition process by creating business plans to enhance the commercial value of each asset.

As the SVP and Chief Commercial Officer at YOTEL, Joe developed and implemented the global strategy for revenue, distribution, e-commerce, sales, and digital marketing. Joe established a high-performing commercial engine with centralized revenue management and rolled out brand-standard systems and processes.

Prior to that, Joe was the Director of Revenue Maximization for Europe Hotels at Starwood Capital Group, where they devised commercial strategies for hotels in Europe and Asia. Joe also identified revenue upside opportunities and created business plans to enhance the commercial value of each asset.

Joe's experience also includes being the Head of Ecommerce & Distribution at Principal Hotels, where they were directly responsible for all ecommerce, digital marketing, and distribution strategies.

Before joining Starwood Capital Group, Joe co-founded Hotelliant and served as the Chief Product Architect. Joe was responsible for all aspects of the business, including product design, operability, scalability, and marketability.

Joe also gained valuable experience in hotel management, revenue management, and marketing as the Vice President of Operations at ShoreRock Group LLC. Additionally, they worked in market management at Expedia, as an Assistant Hotel Manager at Palms Casino Resort, as a Night Manager at Interstate Hotels & Resorts, and as a Guest Care Manager at Marriott International.

Overall, Joe Pettigrew's extensive work experience in various senior roles showcases their expertise and success in driving commercial success and maximizing revenue in the hotel and hospitality industry.

Joe Pettigrew attended the University of Washington starting in 2003, majoring in Integrated Social Science. Joe did not mention when they completed their degree or if they obtained one at all. In 2005, Joe transferred to the University of Nevada-Las Vegas and studied Hotel Management until 2011. Again, it is unclear whether they obtained a degree at that time.

In terms of certifications, Joe received the following additional qualifications:

- In 2015, they became a Google Analytics Certified Partner.

- In the same year, they also became a Google Adwords Certified Partner.

- In 2017, they completed the Advanced Hospitality Revenue Management program at Cornell University.

- Joe obtained the Machine Learning Foundations certification from the University of Washington in 2017 as well.

- In 2018, they acquired the Certified Revenue Management Executive certification from HSMAI.

- Lastly, in November 2018, Joe became a Certified Hotel Industry Analytics professional through the American Hotel & Lodging Association.

Links

Previous companies

FP Holdings, LP logo
Expedia Group logo
Marriott International logo

Timeline

  • Chief Commercial Officer, Hotel Asset Management

    March, 2022 - present

  • SVP And Chief Commercial Officer Yotel

    September, 2019

  • Director Of Revenue Maximisation Europe Hotels

    November, 2017

  • Head Of Ecommerce Distribution Principal Hotels

    July, 2013

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