Kritika Arora

Vice President, Performance Marketing at State Street

Kritika Arora is an accomplished marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as Vice President and Head of Private Markets Marketing at State Street since September 2016, Kritika has also held positions including Vice President of Product Marketing and AVP of Account Based Marketing. Prior to State Street, Kritika was AVP at Zomato UK, focusing on strategic partnerships and digital marketing while managing business operations. Additional experience includes roles at DCisions as Sales and Marketing Manager, Lloyds Banking Group as Communications Lead, and Accenture Services as Communications Analyst. Kritika holds an MBA in Marketing from ICFAI Business School and a Bachelor of Engineering in Biomedical Engineering from Manipal Institute of Technology.

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