Susan Guerrero

In her role as Chief Operations Officer, Sue provides leadership and management to drive process, enable optimal asset allocation, assure consistency of service and manage revenue on a global basis.

Based in their New York office, Sue is a 20-year marketing veteran with expertise in both offline and online marketing/advertising across a multitude of industries, including financial services, technology, education, publishing and healthcare. Prior to her operations role within the agency, Sue worked as Vice President, Director of Account Services, acting as brand steward and implementing multichannel campaigns on behalf of their clients, as well as leading professional development for Stein IAS Americas’ account teams.

Sue deeply understands the needs of clients from their own perspective, having spent more than a decade working client-side her self. She held marketing leadership positions at Brandwise.com and Cahners Business Information, and she was the principal owner of a marketing firm specializing in the professional beauty category. In this area, Sue worked with companies to launch new product lines, re-launch updated products and develop distribution channels in countries ranging from Canada to Australia.