Gabrielle Ferry

Gabrielle Ferry is a seasoned professional in user experience research and digital insights, currently serving as a Senior UX Researcher at StepChange Debt Charity since October 2020. In this role, Gabrielle leads the user research function and enhances the influence of user experience research within the organization, directing mixed methods research for a variety of financial products and services. Previously, as Digital Insight Director at Brass from April 2010 to December 2019, Gabrielle managed the agency's insight function, developing bespoke insights to support complex business briefs. Gabrielle's earlier experience includes positions such as Senior Online Insight and Visibility Manager at Brass, Senior Account Manager at Swamp, and roles at Brahm, Ad Workshop, and Ripe, showcasing a robust track record in account management and insights. Educational qualifications include a BA HONS in American Studies from Hull University and a BA Hons in African-American Studies from UCLA.