Serena Tooker

Serena Tooker has a diverse work experience in marketing and business development roles. Currently, they are serving as the Marketing Director at Steptoe & Johnson PLLC since February 2021. Previously, from 2017 to 2019, they worked as the Marketing and Business Development Manager at Williams Kastner, where they oversaw and managed traditional and digital marketing efforts across the firm's Seattle and Portland offices. Serena played a key role in content development for the firm's new website and provided direction to the digital agency for the website redesign project.

From 2009 to 2017, Serena worked at K&L Gates. Initially, they served as the Business Development Specialist, providing marketing support to the global oil and gas practice group and assisting lawyers with marketing and client development projects. Later, they became the Business Development Manager, overseeing and managing business development efforts for the firm's Pittsburgh and Harrisburg offices in the Energy, Infrastructure, and Resources practice area. Serena created and delivered client-focused proposals and presentation materials in response to new business opportunities.

In 2009, Serena briefly worked at Total Attorneys, where they handled inbound inquiries from online marketing campaigns and connected distressed clients with in-network legal consultations. Before that, they worked at SmartOps as a Business Development Associate from 2007 to 2008, managing corporate accounts of Fortune 500 companies for the purchase of inventory optimization software solutions.

Earlier in their career, Serena worked at Allegheny Conference on Community Development as a Global Marketing Professional from 2004 to 2007. Serena assisted in planning and implementing international marketing campaigns and developed targeted marketing materials to increase membership and participation. Prior to that, they served as a Sales Assistant at Northwestern Mutual Life, where they developed customer relations processes and created an investment/insurance training manual. Serena also worked as a Marketing Assistant at Fitting Group from 2003 to 2003, assisting with market research projects and writing press releases for the CEO.

Serena Tooker attended Bethel Park Senior High School for an unknown period of time. Serena then pursued their undergraduate education at Duquesne University, where they obtained a Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing. After completing their undergraduate degree, Serena went on to further their education at the University of Pittsburgh Katz Graduate School of Business. There, they earned a Master of Business Administration (MBA) with a specialization in Marketing.

In addition to their formal education, Serena Tooker obtained a certification in "Energy 101" from Coursera in April 2013. The institution from which they obtained this certification is Coursera itself.