Stichting Reclame Code
Joey Scheufler is a prominent TikTok expert in the Netherlands, serving as the Founder and CEO of PRAPPERS MEDIA GROUP since January 2016, which is recognized as the largest producer of TikTok videos in the country. In addition to expertise in social media and trend analysis, Joey Scheufler holds several key positions including Chairman and Founder of Dokters Vandaag, a member of the Advertising Code Committee at Stichting Reclame Code, and a member of the Influencer Marketing Committee at DDMA. Since March 2019, Joey Scheufler has also been active as a public speaker, delivering keynotes and sessions on TikTok and related topics. Joey Scheufler's extensive background includes roles in creative strategy and content management across various companies, as well as experience in marketing and broadcasting, highlighting a diverse and accomplished career in media and marketing.
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Stichting Reclame Code
Stichting Reclame Code (SRC) is de instantie in Nederland op het gebied van zelfregulering van reclame. De SRC bevordert verantwoord reclame maken met als doel de betrouwbaarheid en geloofwaardigheid van reclame te waarborgen. Om dit doel te bereiken is de SRC actief op twee gebieden. Allereerst houdt de SRC toezicht op naleving van de regels waaraan reclame dient te voldoen. Dit gebeurt door de Reclame Code Commissie die klachten over reclame behandelt op basis van de Nederlandse Reclame Code. Daarnaast biedt SRC het adverterend bedrijfsleven diensten aan om te voorkomen dat de Nederlandse Reclame Code wordt overtreden in de vorm van Copy advies, Training en Monitoring & Analyse.