Souraya Sarraf

Souraya Sarraf serves as the Chief Executive Officer of Jimmy Nelson Studio since February 2021, where creative leadership is employed to preserve the legacy of the studio while translating artwork into various forms such as exhibitions and publications. Additionally, Souraya is a member of the Supervisory Board at Stichting ZAAM and has held roles in executive search and independent consulting focusing on management strategies across industries like fashion and energy. Previously, Souraya was the Managing Director at Amsterdam Fashion Institute, overseeing operations, strategic repositioning, and external relations. With a background in international business development at Randstad and a foundation in marketing and communications, Souraya's educational credentials include a Master's Degree in History and International Relations from Vrije Universiteit Brussel, an MBA in Strategic Marketing from TIAS School for Business and Society, and leadership training from THNK School of Leadership.