Amy Fitzgerald

Amy Fitzgerald has over 20 years of experience in the field of art direction and design. Amy most recently worked as a Freelance Senior Art Director at Stila Cosmetics starting in 2023. Prior to that, they held the position of Senior Art Director at New Avon from 2019 to 2023, overseeing content execution for digital, mobile, and social platforms. From 2018 to 2019, they served as a Senior Art Director at Bergdorf Goodman, where they maintained and developed the BG brand across various channels.

Amy also held a significant role at The Estée Lauder Companies Inc. for a decade, starting in 2008 as an Associate Design Director Global Creative Services. During this time, they collaborated with marketing, copy, online, and visual merchandising teams to align objectives for advertising, product launches, social media, and in-store visuals. Amy ensured a consistent visual approach for all branded assets.

Prior to their work at Estée Lauder, Amy had their own graphic design business, MORE Creative, from 2005 to 2007, where they served as Principal/Art Director. Amy registered the business while living in Singapore and continued it upon returning to New York. Amy worked with clients such as Tequila/TBWA and Periplus Books.

Amy started their career as an Art Director at The Estée Lauder Companies Inc. in 2000. Amy was responsible for designing and overseeing the production of on-counter collateral, co-op advertising, and in-store merchandising. Amy also art directed product photography to enhance the image of Estée Lauder.

Amy's early experience includes working as a Senior Designer at Crabtree & Evelyn in 1998, leading packaging, print, and point-of-purchase (POP) projects. Amy managed the entire process from conception to print production and commissioned freelancers for additional design needs.

Amy Fitzgerald attended Syracuse University, where they pursued a Bachelor of Fine Arts (BFA) degree in Communications Design. The duration of their studies and any other educational experiences beyond this information are unknown.