Abigail Harrison

Director of Marketing & Events at Stonewood Financial

Abigail Harrison is the current Director of Marketing & Events at Stonewood Financial. Prior to their current position, they worked as a Marketing Assistant & Graphic Designer at Commonwealth Bank & Trust Company from February 2017 to March 2021. In their previous role, they assisted the marketing team in implementing all quarterly and annual marketing campaigns and events. Abigail also worked closely with internal stakeholders and the compliance team to ensure the accuracy and compliance of all marketing materials.

Some of their responsibilities included creating and maintaining promotional flyers, signage, brochures and other marketing materials, including those that listed current service charges for customers of the Retail Banking (16 branches), Business Banking, Trust, Commercial Lending and Mortgage Departments (3 market areas). Abigail also designed, produced and distributed newsletters and promotional literature, as well as monthly internal employee newsletters (300 employees).

In addition, they assisted in customer communication, development and delivery through e-mail campaigns, social media, print advertisements, digital advertisements and direct mail campaigns (20,000+ customers). Lastly, they maintained the bank’s brand and core reputation in the community and acted as the company’s internal website administrator (WordPress).

Outside of their professional life, Abigail chairs annual employee fundraising campaigns for Making Strides and March of Dimes.

Abigail Harrison has a Masters of Business Administration - MBA from Northern Kentucky University in Marketing and Data Analytics. Abigail also has a Bachelor of Arts (B.A.) from Asbury University in Public Relations and Theatre & Cinema Performance. Abigail graduated with their High School Diploma from Whitefield Academy.

They are on a team with Delphine Evans - Chief Administrative Officer & Director of Client Services, Laura Deignan - Marketing Manager, and Alec Stout - VP, Member Success. Abigail Harrison reports to Becky Swansburg, CEO.

Timeline

  • Director of Marketing & Events

    Current role

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