Alejandro Berman

Alejandro Berman currently serves as the VP of Marketing and Growth at Stori since January 2023. Previously, Alejandro held the position of Vice President of Marketing at La Haus from September 2021 to January 2023, overseeing a regional team of over 40 professionals in Mexico and Colombia. From November 2019 to August 2021, Alejandro was the Head of Marketing at Covalto, where responsibilities included managing marketing and sales enablement efforts and leading the rebranding from Credijusto to Covalto with new product lines aimed at supporting Mexican SMEs. Alejandro's extensive experience at HEINEKEN MÉXICO spanned nearly a decade, culminating in the role of Marketing Director for the craft beer portfolio, while earlier positions included roles in media strategy and brand management for multiple Heineken brands. Alejandro's career also includes marketing roles at The Home Depot Mexico and CEMEX. Alejandro holds a Master's degree in Audiovisual Production and a Bachelor's degree in Communication and Media Studies from Tecnológico de Monterrey.