STORY Experiences Pvt. Ltd.
Neha Kalraa Bathla (NkB) has a diverse work experience spanning over several years. Neha is currently the Managing Director at STORYEXPERIENCES UK since February 2020. Prior to this, they held the same position at STORY Experiences (INDIA) starting from July 2018. In this role, they were responsible for generating new business, handling existing clients, client servicing, and developing strategies for the company's growth.
Before their time in the experience industry, Neha was involved in the startup sector. Neha co-founded MyHiringBox in 2015, an online recruitment marketplace. Neha also worked as a Business Consultant at Skyleaf Consultants in 2015. In 2016, their startup MyHiringBox was accelerated by FasterCapital.
Neha's earlier experience includes working as the Head of Client Services at Innovatiview from 2012 to 2015. Neha also served as the Head of Operations & HR at Mednautix Pvt. Ltd from 2007 to 2009, where they focused on improving operational systems, managing support services, and long-term planning for operational excellence.
Overall, Neha has demonstrated their expertise in management, business development, client servicing, and startup acceleration throughout their career.
Neha Kalraa Bathla (NkB) completed a PG Certification in Digital Marketing and Communication at MICA | The School of Ideas in 2020. Prior to that, they obtained a Bachelor's Degree in Accounting and Finance from Gujarat University, which they completed from 2007 to 2009. Additionally, Neha has pursued a Master of Business Administration (M.B.A.) degree in Marketing/Marketing Management, General from the Institute of Management Technology, Ghaziabad. The exact start and end years for their MBA are not provided.
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STORY Experiences Pvt. Ltd.
STORY started its operations in 2007 and was meant to be MICE and events management company only, but soon transitioned to India’s first and only experiential loyalty management company after delivering a massive success story in this space for a leading global electronic brand. In addition to India, the company is incorporated in the U.S.A and the U.K. With a strong presence across the globe, we are driven by the passion of creating exceptional experiences that connect brands with their audiences in a way that manifests lasting memories & loyalty. STORY is led by loyalty program & experiential marketing experts who blend industry experience with an unwavering passion for tackling new challenges. As perpetual problem solvers, we proactively strategise, anticipate challenges and work tirelessly with our detail-oriented approach to overcome obstacles to ensure your loyalty programs & events success. We pride ourselves in having created over 1500+ world-class events, activations, loyalty programs and marketing strategies that have helped brands forge real and lasting connections with their audiences, earn great press and drive measurable results. Our exclusive robust 250 point checklist and unwavering commitment to health and safety at events are global industry benchmarks for loyalty & event planning services.