Teri Hoffman

Teri Hoffman has a diverse and extensive work experience in various industries. Teri is currently the Founder of HUNCH since 2019. Prior to that, they worked as a StoryBrand Certified Guide & Message Design Coach for New Launches at StoryBrand starting in 2020. From 2016 to 2019, they held the role of Vice President - Innovation & Behavioral Science Practice at Directions Research, Inc. Before that, they served as the Senior Vice President & Innovation Consultant at System1 Research (formerly BrainJuicer) from 2012 to 2016. Teri also worked as a Consumer & Market Knowledge Manager at Procter & Gamble from 2011 to 2012. Earlier in their career, they held various roles at Ipsos, including Vice President, Innovation Research & Launch Strategy Consultant and Account Director, New Product Innovation & Brand Renovation Consultant. Teri'swork experience dates back to 1996 when they started as a Product Manager & Outcomes Researcher for Cardiac Programs at Anthem. Throughout their career, Teri has gained expertise in innovation, research, marketing, and brand strategy.

Teri Hoffman earned a Bachelor of Science degree from Xavier University from 1990 to 1994. Teri further pursued their education at Xavier University, where they obtained a Master of Business Administration (MBA) from 1999 to 2002. In 2017, Teri attended the Yale School of Management for an Executive Education Certificate in Behavioral Economics Immersion: Rethinking Marketing & Insights. Additionally, they received certifications in StoryBrand from StoryBrand in April 2020 and in Design Thinking from IDEO in April 2018.