Geraldine Bravo

Regional Content Sales And Acquisitions Director, APAC at The Story Lab

Geraldine Bravo has a diverse and extensive work experience spanning over several decades. Geraldine most recently worked as the Managing Director at PT. Rubiyat Indonesia starting from September 2020. Prior to this, they held various executive positions at The Story Lab from 2018 to 2020, including Regional Content Sales and Acquisitions Director for the APAC region. During their time at The Story Lab, they were responsible for managing territories, sales revenues, production budgets, and operating costs. Geraldine also formulated and implemented marketing strategies to ensure market leadership and annual growth.

Before joining The Story Lab, Geraldine served as the Head of Content - Indonesia at iflix from March to September 2020. In 1998, they worked as the Division Head - Marketing and Promotions at Indovision, where they designed marketing strategies and maintained business relationships with international programming content providers.

Their earlier experience includes roles at PT. Bakrie Nirwana Resort as the Budget Manager and Financial Controller, SCTV as a Senior Business Development Executive, PT. Pancapuri Indoperkasa as a Financial Analyst, Indo American Entertainment as an Accountant, and Price Waterhouse, Philippines as a First Assistant Auditor.

Throughout their career, Geraldine has demonstrated expertise in various areas such as marketing, promotions, content sales and acquisitions, finance, and business development.

Geraldine Bravo completed their Bachelor of Science degree in Business Administration and Accountancy at the University of the Philippines from 1982 to 1987. Later, they pursued a Masters in Business Management at the Asian Institute of Management, specializing in Business Administration and Management, General, from 1991 to 1993.

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Timeline

  • Regional Content Sales And Acquisitions Director, APAC

    March, 2018 - present

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