Sinead O'Connor

Sinead O'Connor has extensive experience in the entertainment industry, currently serving as the Head of Branded Content & Entertainment at dentsu since January 2017, where the focus is on blending brands with premium entertainment through innovative content strategies. Prior to this role, Sinead was the Head of The Story Lab Ireland, contributing to a global network of producers and distributors of premium content. Sinead's earlier career includes roles as an Independent Advisor specializing in television and sponsorship, Head of Licensing and Premium Line Manager at RTE, Daily Scheduling Manager at Virgin Media Television, Scheduling Coordinator at Tara Television, and Press & PR Assistant at IDA Ireland.