Mikael Malmgren

Mikael Malmgren has diverse work experience spanning across various industries. Mikael currently serves as the Global Measurement Lead at Storytel since August 2022. Mikael previously worked as part of the Organizing Committee at MeasureCamp Stockholm from November 2018 onwards. Prior to that, they were a Data Analyst in Marketing Intelligence & MarTech at ZettlebyPaypal from March 2019 to August 2022. Mikael also worked as a Web Analyst at HiQ from January 2018 to March 2019, where they were involved in Google Tag Manager setup, implementation, and conversion optimization.

In addition, Malmgren has an extensive background in the music industry, having worked as the Label Manager, E-commerce, IT, and Import at Sound Pollution from April 1994 to April 2018. Mikael was responsible for artist management, marketing, e-commerce, and IT infrastructure, among other roles. Mikael also co-founded WebbAnalysen in November 2017, where they served as a Cofounder, Marketer, and Analyst, and had a brief internship as a Web Analyst at Doidea - Leads in Digital Change from April 2017 to June 2017. In these roles, they focused on web analytics, optimization, and content creation using tools like Google Analytics, Google Tag Manager, and Hubspot.

Mikael Malmgren's education history starts in 2016. In that year, they attended IHM Business School, where they studied Digital Marketing & Sales Analytics. Mikael also enrolled in various courses in different institutions. In Blekinge Institute of Technology, they studied Databaser, HTML, CSS och skriptbaserad PHP-programmering (Databases, HTML, CSS, and script-based PHP programming) for a short period. Mikael also took a preparatory course in programming and computational thinking at KTH Royal Institute of Technology. Additionally, they gained knowledge in CRM at Nackademin.

Furthermore, Mikael Malmgren obtained several certifications. Mikael received a Master SQL for Data Science certification from LinkedIn in December 2021. In October 2021, they obtained a certification in Server-side Tagging In Google Tag Manager from Simmer. In December 2020, they acquired a certification in Data Analysis with Pandas and Python from Udemy. Moreover, they earned a Python Quick Start certification from LinkedIn in March 2020. In November 2019, they completed a certification program called "Creating New BigQuery Datasets and Visualizing Insights" from the Google Cloud Platform.

Additionally, in January 2017, they accomplished the Digitalakademin certification offered by Google. Mikael also obtained the Email Marketing Certification from HubSpot in February 2017 and the Inbound Certification from HubSpot in January 2017. Moreover, they acquired several certifications from Google in 2017, including Google Analytics Individual Qualification, Google AdWords Certification - Display, Google AdWords Certification - Search Advertising, Google AdWords Certification - Shopping, and Google AdWords Certification - Mobile. In February 2018, they achieved the Google AdWords Certification - Video from Google and Social Marketing Tools.