Michael Lovelle (Coach Mike)

Michael Lovelle, also known as Coach Mike, serves as an Enterprise Paid Advertising Growth Strategist at Straight North, where responsibilities include managing high-level enterprise clients, generating inbound leads through paid advertisement, and collaborating on strategic processes to enhance client performance. With extensive experience across multiple digital marketing roles, including positions as a Lead PPC Strategist and Senior PPC Specialist, Michael has consistently driven significant revenue growth through effective PPC strategies. Additionally, Michael fulfills the role of Assistant Director and Head Coach for the Boys 17U Prep Hoops Circuit Team at PAC Elite Basketball, where strategic planning and player recruitment are key focuses. Michael's coaching background also includes a tenure as Head Coach at Wauconda Hoops NFP, emphasizing community engagement and athlete development. Educated with a Bachelor's Degree in Communications, Media, & Theater from Northeastern Illinois University, Michael's career reflects a strong commitment to both digital marketing excellence and youth sports development.