Riva White

Riva White has extensive work experience in marketing and retention roles. Riva most recently worked as the Director of Conversion and Retention Marketing at Strategic Financial Solutions NY. Prior to that, they served as the Engagement & Retention Marketing Lead at the same company. Riva also worked as a Marketing Consultant at The Michael J. Fox Foundation for Parkinson's Research. Riva's previous experience includes various roles at The New York Times, where they served as a Senior Marketing Manager, Manager to Senior Manager of Subscriber Engagement & Retention, Marketing Manager of Subscriber Win-back, and Marketing Manager of Data & Privacy Compliance Management. Riva also held the role of Marketing Manager of Subscriber Acquisition at The New York Times from 2002-2004. Before that, they worked as an Account Supervisor at both Digitas and Wunderman Cato Johnson.

Riva White holds a Bachelor of Arts degree in English from Binghamton University and an MBA degree with a specialization in Marketing from Baruch College. In addition to their formal education, they have obtained various certifications in the field of marketing. For instance, in 2018, they completed the Database Marketing Foundations and Marketing Foundations: Customer Segmentation courses provided by LinkedIn. Furthermore, they received certifications in Optimizing Marketing Emails and Customer Retention from LinkedIn in 2018 as well.