Strategic Marketing
Janey McKenna has a diverse work experience with a demonstrated history of working in the marketing, advertising, and sports industries.
From 1995, they worked as a Vice President at Strategic Marketing (SM), where they gained experience in advertising, data science, team building, account management, leadership, and direct marketing. Janey holds a Bachelor's degree in Economics from Furman University.
In 2022, Janey began their role as a Professional Pickleball Player on the Senior Pro Tour at the Association of Pickleball Professionals.
Prior to these roles, they were the Head Women's Tennis Coach at Georgia Tech from 1991 to 1994, and before that, they worked as an Assistant Women's Tennis Coach at the University of Wisconsin-Madison from 1989 to 1991.
Janey McKenna attended Indiana University Bloomington from 1983 to 1985, but did not complete a degree or field of study. Janey then attended Furman University from 1985 to 1987 and obtained a Bachelor's degree in Economics.
Strategic Marketing
Strategic Marketing is a data-focused automotive marketing firm that develops innovative, omni-channel programs. Since 1995, we have developed a reputation for leading the industry with our innovative platforms. We have built a strong reputation of success as a 16-time winner of the Dealer’s Choice Award in Auto Dealer Monthly magazine. Through determination and drive, we have blossomed into an entity that continuously pushes the envelope in the direct mail industry. We have become leaders who are “benchmarked” daily by our competitors for comparison. Teamwork: Our goal is simple. We want to be the best. After 28 years in business, we have found the perfect formula – it takes the Right Data, Right Message, Right Process, and to make it all come together you have to have the Right People. Drive: We are driven. We know how to compete, but it’s not all fun and games. We have a work-hard, play-hard mentality, and have fun while we are working. Our founder and CEO, Todd Strause, began with very limited resources, a few clients who believed in him and an extraordinary vision. Today, we are introducing products that have taken back some of the critical basics of marketing, combined with innovative technology to increase sales and ROI for our clients. We firmly believe to be successful you must have these critical components. We must follow through with our commitments, exceed customer expectations and bring innovative ideas to our clients to help them thrive in their marketplace. In addition, we believe you must exhibit honesty, integrity and trust to develop strong partnerships with our clients and vendors.