Hanan Eliav

Hanan Eliav currently serves as Vice President of Strategy at Strauss, a position held since April 2024. Prior experience includes serving as GM of the SMART-M Division at Mer Group from April 2021 to March 2024, overseeing an IoT Management Platform designed for actionable insights and real-time decision-making. Previously, Hanan co-founded and led GrandAPP as CEO from January 2019 to April 2021, creating a digital platform for connecting seniors with family networks and managing funding and product strategies. Hanan also held roles at Cellomat as VP of Sales and Business Development, where significant growth was achieved, and at NCR Corporation as Director of Regional Sales, successfully expanding market presence in Europe and Africa. Further experience includes a lengthy tenure at Comverse Technology in various sales and management roles. Hanan holds a Bachelor of Science in Computer Science and Mathematics from Netanya Academic College.