Senior Demand Generation Manager, Strava For Business

About This Role

Strava is the leading digital community for active people with more than 125 million athletes, in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.

Our Strava for Business team works with brands wanting to engage with the Strava community, delivering an innovative and exciting alternative to standard advertising channels and formats.

As a Demand Generation Manager, you will be working to build awareness and consideration of Strava as a marketing channel to leading brands and their agencies across the world.

You are an expert in building and capturing demand across organic and paid channels, working as a self-starter, with team members and cross-functional partners, as well as managing selected agencies and contractors.

Strava has a positive and supportive culture - we are looking for inquisitive, humble, hard working and collaborative teammates who are able to balance short and long term goals to help our team hit challenging revenue targets, and inspire our brands and users to get more active.

This role is based in London, UK.

To learn more about our benefits and compensation, click here.

You’re excited about this opportunity because you will:

• Play a key role in the significant growth potential of our B2B team (Strava Business)
• Create an efficient and scalable demand generation programme across our industry verticals, specifically concentrating on:
• Maximise reach and conversion across existing organic and paid media channels
• Experiment with new formats and channels
• Optimise demand capture across our owned channels
• Manage agencies across paid and organic channels
• Design an Account Based Marketing (ABM) programme across our key accounts
• Create and manage a demand-focussed tech stack
• Measure effectiveness and impact of marketing campaigns and initiatives
• Work closely with the Marketing Lead on content strategy, creatives and distribution
• Work with cross-functional partners to unlock resource where appropriate across Strava
• Manage external agencies and freelancers to maximise the standard of their output

You will be successful here by:

• Driving real, measurable growth for our team through marketing initiatives with organic and paid media
• Successfully prioritising which activities and initiatives drive growth both in the short and medium term
• Driving initiatives as a self-starter with minimal supervision
• Not being afraid of change or failure: creating initiatives from scratch that may not work but can drive positive outcomes
• Showing a clear understanding of how to measure marketing initiatives in an imperfect world and measure return on investment
• Continuously working to improve our data collection and management processes to help inform our future marketing decisions
• Solving ambiguous problems with minimal supervision

We’re excited about you because:

• You have 5+ years of experience in a similar B2B marketing role
• You have demonstrable experience of creating or managing effective demand generation and ABM campaigns
• You are comfortable working with challenging targets and objectives
• You are highly knowledgeable about B2B marketing trends, best practices and techniques
• You have experience working across multiple markets, ideally globally
• You are comfortable working in a similar size organisation with distributed teams across time zones
• You understand the role of content in creating demand and can demonstrate creating effective content in past roles
• You are analytical, able to uncover insights from data with minimal supervision or support
• You are comfortable thinking strategically and tactically, diving directly into platforms and data to unlock crucial insights
• You are a lateral thinker and a problem solver at heart
• You are very comfortable with Hubspot (or similar other CRMs)
• You are comfortable with a range of demand gen tools, including but not limited to:
• Lead research tools (for example Clay, Zoominfo, Apollo, Clearbit)
• Marketing automation tools (for example Hubspot, Marketo, Eloqua)
• Outreach and sequencing tools (for example Outreach, Salesloft etc)
• Marketing attribution tools (for example Google Analytics, Hockeystack, Dreamdata)
• You have demonstrable knowledge of how to market advertising solutions and similar services to target brands

About Strava

Strava is Swedish for “strive,” which epitomises who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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