April Baek

April Baek has a diverse work experience spanning various roles and industries. Their most recent position is as a Sr. Product Marketing Manager at Strider Technologies, where they are currently employed.

Before their current role, April worked as a Product Marketing Manager at Certiport - A Pearson VUE Business from January 2020 to July 2022. In this role, they developed messaging, positioning, and content to promote Certiport products in the academic market. April also managed partnerships with corporate clients such as Adobe, Autodesk, and PMI for all marketing-related initiatives. Additionally, they successfully launched the company's first official B2C product.

Prior to Certiport, April served as a Brand & Product Marketing Associate at Vivint Smart Home from April 2018 to May 2019. In this role, they managed marketing efforts for Vivint Smart Home assets and incubated businesses. April achieved significant growth in social media engagement and oversaw the go-to-market strategy development process for potential B2B clients.

April also gained valuable experience as a Marketing Strategy Consultant at the Marketing Lab at BYU | Marriott from January 2018 to April 2019. During this time, they conducted market research, developed online content strategies, and led a team to identify prospective clients and outline customer journeys. April also developed commercial marketing strategies for clients, including SolCharge, by defining product roadmaps, determining positioning and messaging strategies, and engaging key collaborators.

Prior to their marketing career, April worked as a Teacher at W. A. Pattillo Middle School from June 2015 to July 2017, where they made significant improvements in student performance and parent involvement. April also launched evening tutoring sessions and contributed to the school performing above state expectations.

April's early career experiences include serving as a Corp Member and Campus Campaign Recruiter for Teach For America, where they executed recruiting plans, presented TFA platform, and counseled potential candidates. April also worked as a Media Services Specialist at The Church of Jesus Christ of Latter-day Saints (Mormon Channel) and as a Teacher at the Missionary Training Center, where they mentored and trained volunteers in various capacities.

Overall, April Baek has a strong background in marketing and education, with a track record of driving results and achieving success in their roles.

April Baek earned a Bachelor of Science degree in Recreation Management, with a minor in History, from Brigham Young University. April attended the university from 2008 to 2014. Later on, they pursued a Master of Business Administration (MBA) with a focus on Marketing from Brigham Young University, which they completed from 2017 to 2019.