Lou Morsberger is the founder of LJM Associates, a consulting firm specializing in payments strategies for platform businesses. He was previously SVP, Strategy & Planning for Merchant Link, LLC, a JV of JPMorgan Chase and First Data that was the leading provider of credit card services to the hospitality and restaurant industries before its acquisition by Shift4 Payments. Prior to that, Lou was head of Payment Network Partnerships for Capital One Financial, overseeing the company’s relationships with Visa, Mastercard, and American Express. Lou advises Strivve on product development and pricing strategies.