Tony Lawes

Tony Lawes is an experienced executive with a strong background in technology and advertising. Currently serving as Executive Chairman and CEO of Sub2 Technologies since January 2011, Tony Lawes leads initiatives that allow brand owners to make real-time, individual offers to customers, enhancing sales conversions. Prior to this role, Tony co-founded and served as Director at Transactis from April 2003 to February 2011. Tony Lawes has also held significant positions at Claritas (Acxiom), where responsibilities included Head of New Business and Head of Sales, as well as earlier roles at Express Newspapers, Thames Television PLC, and ICD, showcasing a career that spans over three decades in sales and advertising.