Brad Pinkerton

Director Brand Marketing at Sugar Foods Corporation

Brad Pinkerton has a diverse work experience across various companies and roles. Brad started their career as an English Teacher at The English Academy from 1990 to 1992. Brad then transitioned to Ernst & Young LLP as a Senior Auditor, managing financial audits from 1992 to 1995.

In 1997, Brad joined Nestle USA, where they worked as a Marketing Assistant for the Flipz Brand and later became a Marketing Associate for Confections & Snacks. During this time, they championed a successful marketing initiative for the Wonderball Brand, leading to a significant increase in sales and distribution. Brad also played a key role in securing licensing agreements with Mattel and Warner Bros. to expand the Wonderball franchise.

Brad moved to Bimbo Bakeries USA in 2002 as a Brand Manager for Oroweat Bread. Here, they developed a new brand strategy and media campaign, promoting healthier products and positioning Oroweat as the "Official Bread Supplier of the 2004 U." Brad then worked at El Pollo Loco, Inc. as a Senior Manager and later as a Director, playing a crucial role in menu redesign, launching new products, and optimizing brand profitability.

Most recently, Brad joined Sugar Foods Corporation in 2012 as a Director of Brand Marketing. Brad increased overall brand sales, re-launched a salad toppings line with new products and packaging, and led cross-functional teams to improve brand profitability.

Overall, Brad Pinkerton has demonstrated expertise in brand marketing, new product development, and optimizing sales and profitability for various companies. Their experience spans across industries such as food and beverage, auditing, and education.

Brad Pinkerton earned their BA degree in Economics & Business from UCLA between the years 1985 to 1989. From 1995 to 1997, they attended the UCLA Anderson School of Management where they obtained their MBA degree with a specialization in Marketing.

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Timeline

  • Director Brand Marketing

    2012 - present