Sugar23
Lena Petersen serves as the Chief Strategy Officer at Sugar23, having previously held the role of Chief Brand Officer and Managing Director at MediaLink. Prior experience includes serving as EVP of Global Product and Partnership, as well as SVP and VP of Marketing Communications at Starcom. Lena also held the position of VP of Corporate Communications at Leo Burnett. Educational qualifications include a Bachelor of Science in Public Administration from Drake University and ongoing executive education from Wharton Executive Education.
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Sugar23
Sugar23 is an award-winning talent management & production company. Founded by Oscar Winner Michael Sugar, Sugar23 produces world-class TV, films, & podcasts, non-fiction books, and more. Each aspect of our business has pioneered a new way of doing business in entertainment. Now is another formative time at Sugar23, bridging brands & Hollywood to create world-class creative and unprecedented ROI. Across film, television, sports, digital media, and beyond, we closely manage a carefully curated, influential group of the world’s leading actors, directors, writers, producers, thought-leaders, comedians, authors, athletes, and more. We strongly believe in providing our clients with the best possible opportunities to excel in their respective fields while maximizing their potential and expanding their reach across industries internationally.