Jj Toland

JJ Toland currently serves as the Vice President of Sales Marketing at Sugarbush Resort since June 2022, building on a wealth of experience in the resort industry. Prior to this role, JJ was the Director of Communications, Events, and Partnerships at Jay Peak Resort from August 2010 to June 2022, and previously held the position of Communications Director at Sugarbush Resort from October 2003 to July 2010, where significant marketing initiatives contributed to substantial revenue gains. JJ's earlier career includes roles such as Sales and Marketing Manager at Mt. Bachelor Ski Resort and a position in the Contemporary Marketing Team at Anheuser-Busch, along with a successful freelance writing career that featured published articles in notable magazines. JJ graduated from the University of Colorado Boulder in 1994.